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CONCEPT
HERITAGE AND EVOLUTION
To evolve fashion history by our heartstrings.
HYKE INFORMATION
2009년 활동을 중지한 전 'green' 디자이너 HIDEAKI YOSHIHARA 와 YUKIKO ODE가 전개하는 브랜드입니다.
'green'으로 부동의 인기를 유지했던 듀오 디자이너가 2013년 도쿄 신주쿠 이세탄 백화점 1층에 대규모 팝업스토어를
전개하여 다시 HYKE 라는 브랜드 네임으로 론칭하고 계속해서 브랜드의 마니아층을 형성해 나가고 있습니다.
DESIGNERS PROFILE
HIDEAKI YOSHIHARA
Born in 1969 in Tokyo, Japan.
YUKIKO ODE
Born 1969 in Gunma, Japan.
HYKE HISTORY
Launched “green” and started working as designers in 1998
F/W 2005 - Spring/Summer 2009: Presented collection at Runway Shows
F/W 2013 - Launched new brand HYKE
F/W 2014 - MACKINTOSH x HYKE collaboration, released worldwide for 5 seasons
S/S 2015 - adidas Originals by HYKE collaboration, released worldwide for 4 seasons
S/S 2017 - BEAUTIFUL SHOES x HYKE collaboration released
F/W 2017 - The CHACOLI x HYKE collaboration released
November 2017 - Awarded 35th Mainchi Fashion Grand Prix
S/S 2018 - The NORTH FACE x HYKE collaboration released
January 2018 - Album "#1" released - music created for installation and video work of HYKE
F/W 2019 - The collaboration“JULIUS TART OPTICAL × HYKE”with JULIUS TART OPTICAL launched
S/S 2020 - The collaboration“adidas by HYKE”with adidas launched
July 2020 - The Collaborative Collection HYKE x N.HOOLYWOOD x VISIONARIUM THREE
CATEGORY
Women's / Ready To Wear, Shoes, Accessories and others